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Manufacturers Description

The ADV 1 (Advanced One) is classified as a multi range rod: it bridges the gap between a rod like the NG+ with its remarkable playing action and the power of the long range rods like FMA and SP+. The ADV 1 carp rod is a well-proven tool with a fine pedigree. The design concepts have been derived from the work we have pursued with Danny Moeskops – a passionate carp angler and the finest caster in the world and. When you have the design input of Danny – you are directly buying into the experience and skills this legend has accumulated over decades of angling and casting experience. Danny is a passionate carp angler also happens to hold all the significant world distance casting records and has held these for nearly 15 years. There is nobody walking the planet that has his records, experience or respect: his ability to contribute to a rod’s design has kept him at the top for a generation.

The ADV 1 is made in the two prime test curves – 3.25lb and 3.50lb and will cover UK venues and also guest on most Continental waters. The rods are finished with a low flash PTFE/Silicone sealant for high UV resistance. Fitted with Century SiC guides with a s50 configuration and tied in jet black thread and sealed with multiple coats of prime 2 pack epoxy. The ADV 1 is well balanced and feels light to hand directly as a result of the carbon fibres used internally and the lightweight factory manufactured carbon 1k-1k reel seat with matching carbon spacers. The lower grip is made from Japanese shrink rubber and trimmed with stainless steel, laser engraved band and butt cap. The subtle use of 1k-1k carbon fibre on the butt section and lower tip contributes towards increased hoop strength in the blank.

We have selected the best raw materials to balance the requirements for performance, low weight and diameter. The architecture of the blank is a combination of machine cut cross ply 35gsm carbon, intermediate and high modulus carbon with a woven 1k-1k outer sheath. Century has optimised the carbon patterns to generate a classic mid to tip action that will assist in super smooth casts and effortless playability. The rod is subject to our unique Autoclave Technology for action retention and incorporates our AT-T (anti twist technology) to aid directional accuracy and distance.

The ADV 1 is constructed in UK at our factory in Washington using the most advanced rod building machinery and in conformance with certified quality and environmental systems.

Further Information



All orders to mainland UK will be delivered free of charge over £200 in value using a Next Day Tracked Delivery service. You will also be given a time slot on the day of your delivery, so please make sure someone is available to accept the delivery.

Any orders under £200 will be sent via Next Day Tracked delivery and charged at £6.

Your basket will automatically calculate the delivery charges for you; simply add the products you want to order along with your address details to calculate your shipping cost.

We will endeavour to dispatch all orders within 24 hours of receipt if possible, but please allow up to 7 working days to receive your delivery. We will keep you informed every step of the way.

Please note in most cases our hauliers do not make deliveries at the weekend, so if your order is dispatched on a Friday, you may not receive this until the Monday or Tuesday.

Certain “extended area” postcodes such as the Scottish Highlands & Islands may be subject to higher delivery charges. If this is the case, we will contact you to arrange payment before dispatching your order.



We currently do not offer a delivery service outside of Mainland UK, however, we expect to add this option into our store in the very near future. Please check back again for more information.


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